PropTech
Property management platforms, real estate software, and proptech SaaS tools targeting landlords, investors, asset managers, and property professionals.
SEO · AEO · Content Strategy · AI Visibility
The Growth Engine for
PropTech, FinTech
& B2B SaaS
We build content and SEO systems that drive organic pipeline — and ensure your brand is visible where your buyers are searching, including AI.
3 Modes
Discovery → Strategy → Execution
3 Industries
PropTech · FinTech · B2B SaaS
AI-First
AEO & AI Search Visibility Built In
Who We Serve
Built for the Complex B2B Buyer
We work exclusively with PropTech, FinTech, and B2B SaaS companies that have a sophisticated buyer, a long sales cycle, and a real need to own organic search.
FinTech
Lending platforms, payments infrastructure, financial SaaS, and embedded finance tools serving businesses at the intersection of real estate and capital.
B2B SaaS
Growth-stage and scale-up SaaS companies with complex product offerings, long buyer journeys, and a content strategy that hasn't yet unlocked their organic potential.
What We Do
A Full-Spectrum Growth System
Every engagement covers the complete stack — from technical foundations to AI-optimised content that earns citations in ChatGPT, Perplexity, and Google AI Overviews.
01
SEO & AEO Strategy
Keyword research, content cluster architecture, and answer engine optimisation built to rank in both traditional search and AI-generated responses.
Search & AI Visibility
02
Content Strategy & Production
ICP-driven content briefs, full article production, editorial governance, and a publishing cadence that compounds over time.
Content
03
AI Search Visibility
We audit how LLMs describe your brand, identify inaccuracies, trace the sources causing them, and execute a correction and amplification strategy.
AEO
04
Thought Leadership
Executive voice capture, ghostwritten articles, monthly industry reports, and full distribution across LinkedIn, newsletter, and email outbound.
Brand Authority
05
Technical SEO
Site health audits, Core Web Vitals, structured data, canonical issues, internal linking architecture, and AI crawler access — built to last.
Technical
06
ICP Intelligence
Multi-source buyer research — Reddit, G2, LinkedIn, and sales transcripts — synthesised into pain-point clusters and content strategy that converts.
Research & Strategy3x
Faster content velocity with ICP-led cluster strategy
AI
Built for AI search — AEO embedded in every deliverable
3
Engagement modes — Discovery, Strategy, Execution
6mo
Typical time to compounding organic traction
How We Work
Discovery. Strategy. Execution.
Every engagement follows a proven three-mode system — so you always know what phase you're in, what you'll receive, and what happens next.
1
Mode 1
Discovery
A rapid baseline audit covering your organic performance, site quality, ICP, AI visibility, and competitive landscape. Delivered as a detailed discovery deck — your strategic starting point.
2
Mode 2
Strategy
A full content and SEO strategy built around your ICP, your clusters, and your growth targets. Includes keyword research, content architecture, tool setup, and a 12-month roadmap.
3
Mode 3
Execution
Monthly content production, technical SEO, thought leadership, AI visibility monitoring, and performance reporting. The growth machine, running continuously.
Why PropSaaS Growth
Differentiated Where It Matters
We don't offer generic SEO. We bring proprietary systems built specifically for complex B2B buyers in PropTech, FinTech, and SaaS.
01
AI Perception Audit
We audit exactly how AI models describe your brand across ChatGPT, Perplexity, and Gemini — identify every inaccuracy, trace the source causing it, and execute a targeted correction strategy. Your buyers trust AI. Make sure AI gets you right.
02
ICP Intelligence Pipeline
We don't guess what your buyers care about. We extract real pain signals from Reddit, G2, Capterra, LinkedIn, and sales transcripts — then build your entire content strategy from that evidence. Every cluster maps to a real buyer problem.
03
AEO-First Approach
Answer Engine Optimisation is built into everything we produce — not bolted on afterwards. Every article is structured to earn citations in AI-generated search results, so your brand gets found wherever your buyers are looking.
Ready to Grow?
Let's Find Out If We're
Let's Find Out If We're
the Right Fit
A 30-minute discovery call — no pitch, no pressure. We'll look at your current organic position and talk through whether a PropSaaS Growth engagement makes sense for your business.
30 minutes · No obligation · We'll tell you honestly if it's not the right fit