SEO · AEO · Content Strategy · AI Visibility

The Growth Engine for
PropTech, FinTech
& B2B SaaS

We build content and SEO systems that drive organic pipeline — and ensure your brand is visible where your buyers are searching, including AI.

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3 Modes
Discovery → Strategy → Execution
3 Industries
PropTech · FinTech · B2B SaaS
AI-First
AEO & AI Search Visibility Built In
Who We Serve

Built for the Complex B2B Buyer

We work exclusively with PropTech, FinTech, and B2B SaaS companies that have a sophisticated buyer, a long sales cycle, and a real need to own organic search.

PropTech — property management and real estate technology

PropTech

Property management platforms, real estate software, and proptech SaaS tools targeting landlords, investors, asset managers, and property professionals.

FinTech — financial technology and lending platforms

FinTech

Lending platforms, payments infrastructure, financial SaaS, and embedded finance tools serving businesses at the intersection of real estate and capital.

B2B SaaS — software as a service growth strategy

B2B SaaS

Growth-stage and scale-up SaaS companies with complex product offerings, long buyer journeys, and a content strategy that hasn't yet unlocked their organic potential.

What We Do

A Full-Spectrum Growth System

Every engagement covers the complete stack — from technical foundations to AI-optimised content that earns citations in ChatGPT, Perplexity, and Google AI Overviews.

SEO and AEO Strategy
01

SEO & AEO Strategy

Keyword research, content cluster architecture, and answer engine optimisation built to rank in both traditional search and AI-generated responses.

Search & AI Visibility
Content Strategy and Production
02

Content Strategy & Production

ICP-driven content briefs, full article production, editorial governance, and a publishing cadence that compounds over time.

Content
AI Search Visibility
03

AI Search Visibility

We audit how LLMs describe your brand, identify inaccuracies, trace the sources causing them, and execute a correction and amplification strategy.

AEO
Thought Leadership Content
04

Thought Leadership

Executive voice capture, ghostwritten articles, monthly industry reports, and full distribution across LinkedIn, newsletter, and email outbound.

Brand Authority
Technical SEO
05

Technical SEO

Site health audits, Core Web Vitals, structured data, canonical issues, internal linking architecture, and AI crawler access — built to last.

Technical
ICP Intelligence Research
06

ICP Intelligence

Multi-source buyer research — Reddit, G2, LinkedIn, and sales transcripts — synthesised into pain-point clusters and content strategy that converts.

Research & Strategy
3x
Faster content velocity with ICP-led cluster strategy
AI
Built for AI search — AEO embedded in every deliverable
3
Engagement modes — Discovery, Strategy, Execution
6mo
Typical time to compounding organic traction
How We Work

Discovery. Strategy. Execution.

Every engagement follows a proven three-mode system — so you always know what phase you're in, what you'll receive, and what happens next.

1
Mode 1

Discovery

A rapid baseline audit covering your organic performance, site quality, ICP, AI visibility, and competitive landscape. Delivered as a detailed discovery deck — your strategic starting point.

Discovery audit
2
Mode 2

Strategy

A full content and SEO strategy built around your ICP, your clusters, and your growth targets. Includes keyword research, content architecture, tool setup, and a 12-month roadmap.

Strategy planning
3
Mode 3

Execution

Monthly content production, technical SEO, thought leadership, AI visibility monitoring, and performance reporting. The growth machine, running continuously.

Execution and reporting
Why PropSaaS Growth

Differentiated Where It Matters

We don't offer generic SEO. We bring proprietary systems built specifically for complex B2B buyers in PropTech, FinTech, and SaaS.

AI Perception Audit
01

AI Perception Audit

We audit exactly how AI models describe your brand across ChatGPT, Perplexity, and Gemini — identify every inaccuracy, trace the source causing it, and execute a targeted correction strategy. Your buyers trust AI. Make sure AI gets you right.

ICP Intelligence Pipeline
02

ICP Intelligence Pipeline

We don't guess what your buyers care about. We extract real pain signals from Reddit, G2, Capterra, LinkedIn, and sales transcripts — then build your entire content strategy from that evidence. Every cluster maps to a real buyer problem.

AEO-First Approach
03

AEO-First Approach

Answer Engine Optimisation is built into everything we produce — not bolted on afterwards. Every article is structured to earn citations in AI-generated search results, so your brand gets found wherever your buyers are looking.

Ready to Grow?

Let's Find Out If We're
the Right Fit

A 30-minute discovery call — no pitch, no pressure. We'll look at your current organic position and talk through whether a PropSaaS Growth engagement makes sense for your business.

Book Your Discovery Call

30 minutes · No obligation · We'll tell you honestly if it's not the right fit